Drive Revenue by Nurturing Leads into Opportunities with Silverpop

As you know, not all prospects are immediately ready to buy.  However, when they are ready, you want to make sure your brand is top of mind.  By utilizing lead nurturing from Silverpop you enable prospects to learn and interact at their pace, all while guiding engaged prospects down your sales funnel and educating them about your product and company.  Additionally, only Silverpop lead nurturing is backed by a world class email system.  At the end of the day, if your nurture emails aren’t getting to the inbox, your efforts are wasted.

With Silverpop’s lead nurturing you can:

• Execute automated lead-nurturing campaigns with multi-touch communications.
• Automatically score leads based on user-defined criteria and route qualified leads to sales.
• Increase revenue opportunity by warming previously unused marketing leads.  
• Increase closed deals by allowing sales to focus solely on qualified leads.  
• Increase the lifetime value of customers by offering additional products or services via ongoing communications.  
• Track and analyze results by tying sales directly back to the lead-nurturing campaigns that generated the demand.