 | Marketing Automation eBook Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation. Topics covered include scoring and routing, email, data collection, reporting and more. |
| Connect With Your Customers: 4 Survey Tactics to Enhance Engagement Marketing This white paper reveals how marketers can connect in more meaningful ways with customers through online surveys. Learn how to gather vital data about customer preferences and desires, create one-to-one dialogues that build loyalty, close the loop to generate increased ROI, and easily measure, analyze and act on customers’ wants and needs. |
| Think Big: 10 tips to drive conversations and speed company growth Looking to nurture buyers through the sales cycle, boost engagement and loyalty, and increase revenue? Discover 10 easy-to-implement tips that highlight how you can turn your contacts into loyal customers. |
| B2C Tactics that Boost B2B Revenue Learn the techniques successful B2C marketers use that can be tremendously profitable in B2B campaigns too. Silverpop’s latest white paper offers six tactics for more strongly engaging with contacts and driving revenue. |
| 8 Seconds to Capture Attention: Silverpop's Landing Page Report It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. Silverpop’s study of 150 companies finds that putting a little more effort on engaging recipients once they hit these pages would be time and money well spent. |
