 | The Best Marketing Advice I Ever Received, and the Best I Ever Gave: 5 Experts Share Their Wisdom With today’s marketing world more frenetic and challenging than ever, savvy marketers are on the lookout for insights they can use to improve their campaigns. In this white paper, five experts share the best advice they’ve ever given or received. |
| 8 Tips for Turning Facebook “Likes” into Customers While you’re racking up those precious Facebook “likes,” remember to focus on both turning casual fans into customers and engaging already-loyal customers so they become even more passionate about your brand. In this tip sheet, we’ll focus on the 51 percent of people who “like” a brand but don’t classify themselves as “loyal customers.” Here are eight tips for converting them to the cause. |
| 7 Tips for Getting Started with Location-Based Marketing People are increasingly using smartphones for researching, social networking and “checking in” on Foursquare. Learn how you can tap the power of location-based marketing, using customers’ real-world behaviors and location to reach them when it’s most relevant. |
| The State of the Social Universe: Insights from Four Experts How can marketers navigate the world of social media and harness the power of social networking to further their goals? Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all. |
| Time to Grow! 10 Tips for Expanding Your Reach with a Larger Database If your customer base doesn’t continue to grow,how can you expect your business to grow as well? Here are 10 tips that will help you expand your company’s marketing database. |
| How Marketing Automation Improves Efficiency and the Buyer Experience Automation holds the key to delivering the more personalized attention that today’s buyers crave, allowing marketers to scale the delivery of one-to-one messaging. |
| Share the Wealth! 7 Ways Gaming Companies Can Use Social and Email to Win Big Whether you’re gaming online or at a casino, there’s an enormously social aspect to playing poker, bingo or whatever your game of choice is. Today’s gaming companies can take advantage of the latest in marketing technology to tap into the power of social to engage customers and boost revenue. These seven tips will help you stack the deck in your favor. |
| Data Dreamin': 16 Ways to Harness Data to Better Engage Contacts and Drive Revenue By creating campaigns that foster dialogue with each and every customer on their terms and their timing, marketers can grow beyond audience-like thinking and achieve Bto1 marketing—real 1:1 dialogues with individual customers. Here, then, are 16 ways to help prepare for and thrive in the new database-driven age of marketing. |
| Travel Alert! 10 Ways to Upgrade Your Marketing Program to First Class UK Any traveler knows there’s a big difference between sitting in a middle seat in aisle 27 and stretching out in first class. So, are your marketing messages languishing in coach or delivering a first-class experience? Discover 10 ways travel and tourism companies can upgrade their marketing programs to preferred status. |
| 7 Marketing Trends to Watch in 2012--and Key Tactics to Address Them As the buying landscape continues to move and change at warp speed, the savviest marketers are looking ahead to 2012 to ensure they stay ahead of the pack. Learn about seven important marketing trends you’ll want to get in front of, plus key tactics you can implement to address them. |
| 5 Questions Keeping Marketers Up at Night--and 5 Experts with All the Answers Looking for ways to adjust to a changing marketing landscape and generate more leads, nurture contacts better and drive revenue? Learn how you can get better positioned from a strategic standpoint and conquer new opportunities that lead to more buzz, conversions and revenue by addressing the five key questions marketers should be asking themselves. |
| Social Studies: Using Social and Mobile to Capture, Communicate and Understand During the last few years, social and mobile forms of communication have blown past the “fad” stage and become entrenched as a way of life.To keep up you’ll want to focus on three key areas: acquisition, interaction, and analysis and reporting. |
| Optimize and Thrive: Email as the Cornerstone of Multichannel Marketing Automation In this new age of marketing, marketers who want to be successful must become the audience, soaking in information through a variety of means and using the information to engage with contacts through highly relevant messaging that incorporates elements of social media and feels more human. |
| Get Your Mocial Mojo Working: Effectively Integrating Email, Social, Mobile and Local The way we communicate is moving—literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever. |
| Silverpop Mocial Survey: How Companies Are Using Social, Mobile, Local and Email. To gain a better understanding of how today’s marketers are using—and plan to use—various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication. |
| 8 New Twists on Holiday Marketing Traditions to Help Drive Revenue Holiday traditions are a big part of what makes the season special. But even the most cherished traditions can often use some freshening up—we’re looking at you, Mr. Ubiquitous Fruitcake. Holiday marketing programs face the same obstacles. Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives. |
| Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. This white paper offers 7 tactics for social media success. |
| 10 Email Creative Tips for Boosting ROI, Opens and Clicks Tap your email creative genius and discover 10 tips that will help you build messages that connect with subscribers and drive revenue. |
| A Whole New World: 9 Online Marketing Tips for the Travel and Tourism Industry Nine expert tips to make sure your email marketing program is first-class. |
| 5 Expert Tips and Tactics for Email Marketing Success in 2011 Get insights on new approaches that can help you increase the effectiveness of your 2011 marketing strategy and learn more about... |
| Think Big: 10 tips to drive conversations and speed company growth Looking to nurture buyers through the sales cycle, boost engagement and loyalty, and increase revenue? Discover 10 easy-to-implement tips that highlight how you can turn your contacts into loyal customers. |
| A Failure to Communicate: Stop the Noise & Start Real Dialogues with Prospects Differentiate yourself from the snooze-inducing onslaught of product messaging with communications that educate and engage. Silverpop's latest white paper offers expert tips for building more substantive, responsive dialogues with buyers. |
| B2C Tactics that Boost B2B Revenue Learn the techniques successful B2C marketers use that can be tremendously profitable in B2B campaigns too. Silverpop’s latest white paper offers six tactics for more strongly engaging with contacts and driving revenue. |
| Silverpop Survey: Exploring the Differences and Similarities of B2C and B2B Marketing Tactics B2B and B2C marketers are both fighting to drive revenue and prove their worth. Silverpop surveyed 1,800 marketers and found that the two sides can learn a lot from each other. Our latest white paper offers key findings and best practices. |
| 7 New Email Marketing Tactics You Have to Use in 2010 With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you’ve got to do more to position your program above the competitive fray. |
| Emails Gone Viral: Measuring "Share-to-Social" Performance – A Silverpop Benchmark Study With this report, we have created a series of benchmarks against which marketers can measure their own social activity. These benchmarks establish a baseline for future studies that will examine whether sharing activity or metrics change as the practice spreads from early-adopting email recipients and marketers to the mainstream. |
| Engagement Marketing: Partnering With Your Customers for Success Expert tactics and strategies for laying the foundation for engagement and entering a two-way dialogue with customers. |
| Email Marketing Goes Social Discover how you can combine the targeting and metrics of email with the viral nature of social networking to create powerful, wider-reaching campaigns. |
| How to Beat the Bear: Seven Secrets to Recession-Proof Marketing In today's current economic state, marketers have narrowed their focus and budgets to the more cost-effective online channels. Discover seven key strategies to engage with customers and protect your brand during this economic downturn. |
