 | Marketing Automation eBook Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation. Topics covered include scoring and routing, email, data collection, reporting and more. |
| Automation: Redefining Marketing’s Game Plan Marketers focus on automation’s efficiency benefits, but big opportunities reside in using automation to enhance marketing’s strategic approach to customers. |
| 10 Tips for Marketing in "The New Normal" Out with the old, and in with the new: In recent years, we’ve seen a major shift in the way buyers are researching their purchase decisions—and the way they want companies to communicate with them. In the new age of “silent surfers,” potential buyers prefer to move through 50 percent to 90 percent of the sales cycle on their own. How can marketers encourage the low friction relationship today’s prospects prefer yet still gather the critical data they need to nurture prospects with relevant, one-to-one dialogue? Here are 10 tips for thriving in the “new normal” landscape. |
| Time to Grow! 10 Tips for Expanding Your Reach with a Larger Database If your customer base doesn’t continue to grow,how can you expect your business to grow as well? Here are 10 tips that will help you expand your company’s marketing database. |
| How Marketing Automation Improves Efficiency and the Buyer Experience Automation holds the key to delivering the more personalized attention that today’s buyers crave, allowing marketers to scale the delivery of one-to-one messaging. |
| Data Dreamin': 16 Ways to Harness Data to Better Engage Contacts and Drive Revenue By creating campaigns that foster dialogue with each and every customer on their terms and their timing, marketers can grow beyond audience-like thinking and achieve Bto1 marketing—real 1:1 dialogues with individual customers. Here, then, are 16 ways to help prepare for and thrive in the new database-driven age of marketing. |
| 5 Questions Keeping Marketers Up at Night--and 5 Experts with All the Answers Looking for ways to adjust to a changing marketing landscape and generate more leads, nurture contacts better and drive revenue? Learn how you can get better positioned from a strategic standpoint and conquer new opportunities that lead to more buzz, conversions and revenue by addressing the five key questions marketers should be asking themselves. |
| From Lead Acquisition to Account Close: 3 Steps for Increased Insights into Your Efforts There’s a lot of pressure on marketers today to demonstrate their value and impact on the bottom line by offering a clear view into the results of their marketing efforts—from lead acquisition to account close and beyond. And when executives bang the table and demand that marketers show which thing they’re doing that’s capturing the most new leads, it can be frustrating for marketers who know there are a lot of content variables involved in a buyer’s complex path from first touch to paying customer. |
| 9 Tactics for Updating Your Scoring Model and Nurturing More Strategically Long buying cycles, tough competition and empowered buyers can lead to too many prospects falling out of the funnel during the time frame between interest and conversion. Fortunately, new innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale. |
| How Managing Leads Pays Off In A Stronger, More Qualified Pipeline In August 2009, Silverpop commissioned Forrester Consulting to identify the challenges that business-to-business (B2B) marketers face when adopting lead management processes, the benefits that come from investing in this discipline, and the factors that lead to success among marketing and sales teams studied. |
| A Failure to Communicate: Stop the Noise & Start Real Dialogues with Prospects Differentiate yourself from the snooze-inducing onslaught of product messaging with communications that educate and engage. Silverpop's latest white paper offers expert tips for building more substantive, responsive dialogues with buyers. |
| Lucky 7: Steps to a Winning Lead-Management Program that Drives Sales Results Technology alone just doesn't cut it. B2B marketers must build holistic lead-management processes with clearly defined business goals. Silverpop's latest white paper gives you 7 steps to make your lead-management program a winning propositio |
| B2B Engagement Marketing: It's Not All About You Anymore Discover new strategies for quickly engaging with customers and prospects for smoother flow through the sales pipeline. |
