 | Data Dreamin': 16 Ways to Harness Data to Better Engage Contacts and Drive Revenue By creating campaigns that foster dialogue with each and every customer on their terms and their timing, marketers can grow beyond audience-like thinking and achieve Bto1 marketing—real 1:1 dialogues with individual customers. Here, then, are 16 ways to help prepare for and thrive in the new database-driven age of marketing. |
| 7 Marketing Trends to Watch in 2012--and Key Tactics to Address Them As the buying landscape continues to move and change at warp speed, the savviest marketers are looking ahead to 2012 to ensure they stay ahead of the pack. Learn about seven important marketing trends you’ll want to get in front of, plus key tactics you can implement to address them. |
| Lucky 7: Steps to a Winning Lead-Management Program that Drives Sales Results Technology alone just doesn't cut it. B2B marketers must build holistic lead-management processes with clearly defined business goals. Silverpop's latest white paper gives you 7 steps to make your lead-management program a winning propositio |
| B2C Tactics that Boost B2B Revenue Learn the techniques successful B2C marketers use that can be tremendously profitable in B2B campaigns too. Silverpop’s latest white paper offers six tactics for more strongly engaging with contacts and driving revenue. |
| Why Sales Throws Marketing Under The Bus (and how to avoid fatalities) Seven reasons why sales throws marketing under the bus, and more important, what marketing and sales can do to bridge the gap and avoid fatalities. |
| Boosting Customer Engagement and Profitability Using Web Analytics Data Industry experts urge marketers to integrate customer data across platforms in order to craft more meaningful messages, which can in turn increase marketing ROI. This white paper provides five simple tactics for getting started. |
