 | Marketing Automation eBook Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation. Topics covered include scoring and routing, email, data collection, reporting and more. |
| Automation: Redefining Marketing’s Game Plan Marketers focus on automation’s efficiency benefits, but big opportunities reside in using automation to enhance marketing’s strategic approach to customers. |
| How Marketing Automation Improves Efficiency and the Buyer Experience Automation holds the key to delivering the more personalized attention that today’s buyers crave, allowing marketers to scale the delivery of one-to-one messaging. |
| 10 Tips for Marketing in "The New Normal" Out with the old, and in with the new: In recent years, we’ve seen a major shift in the way buyers are researching their purchase decisions—and the way they want companies to communicate with them. In the new age of “silent surfers,” potential buyers prefer to move through 50 percent to 90 percent of the sales cycle on their own. How can marketers encourage the low friction relationship today’s prospects prefer yet still gather the critical data they need to nurture prospects with relevant, one-to-one dialogue? Here are 10 tips for thriving in the “new normal” landscape. |
| Data Dreamin': 16 Ways to Harness Data to Better Engage Contacts and Drive Revenue By creating campaigns that foster dialogue with each and every customer on their terms and their timing, marketers can grow beyond audience-like thinking and achieve Bto1 marketing—real 1:1 dialogues with individual customers. Here, then, are 16 ways to help prepare for and thrive in the new database-driven age of marketing. |
| 5 Questions Keeping Marketers Up at Night--and 5 Experts with All the Answers Looking for ways to adjust to a changing marketing landscape and generate more leads, nurture contacts better and drive revenue? Learn how you can get better positioned from a strategic standpoint and conquer new opportunities that lead to more buzz, conversions and revenue by addressing the five key questions marketers should be asking themselves. |
| Optimize and Thrive: Email as the Cornerstone of Multichannel Marketing Automation In this new age of marketing, marketers who want to be successful must become the audience, soaking in information through a variety of means and using the information to engage with contacts through highly relevant messaging that incorporates elements of social media and feels more human. |
| In the Zone: 10 Tips for Delivering the Right Message at the Right Time 10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen. |
| Why Sales Throws Marketing Under The Bus (and how to avoid fatalities) Seven reasons why sales throws marketing under the bus, and more important, what marketing and sales can do to bridge the gap and avoid fatalities. |
| 5 Expert Tips and Tactics for Email Marketing Success in 2011 Get insights on new approaches that can help you increase the effectiveness of your 2011 marketing strategy and learn more about... |
| Think Big: 10 tips to drive conversations and speed company growth Looking to nurture buyers through the sales cycle, boost engagement and loyalty, and increase revenue? Discover 10 easy-to-implement tips that highlight how you can turn your contacts into loyal customers. |
| Recessionary Marketing: Automation Makes It Click Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions. |
