Since marketers are constantly seeking to increase their knowledge of the latest best practices, tips and tactics, we've created this marketing FAQ designed as a resource for online marketers looking for information on commonly asked marketing automation and email marketing questions. For a detailed answer as well as links to related white papers, tip sheets, articles, Webinars and other helpful resources, click on any of the questions below.
When is the best time to send an email?
What makes a good subject line for emails?
Should I send text or HTML emails?
What is the average email open rate?
What are the overall response rates to emails sent as part of a lead-nurturing program?
What is the difference between a hard and soft bounce?
How do you determine the length of your lead-nurturing programs?
How do you measure the ROI of lead nurturing?
What criteria should you consider when creating a lead-scoring system?
Is there a significant difference between drip campaigns and single-message campaigns?
