Silverpop serves a wide variety of clients and has a breadth of experience in varying industries
Here is a sample of customers from our ever-growing client list. You may also view our case study library.
 | | "All our email recipients who wish to unsubscribe from receiving our email communication are faced with the option to Snooze. We’ve only been sending emails out through Engage for just over a month and already 5% of potential opt-outs have reverted to snoozing their emails instead. We’re really pleased with the results already and find that not only does this limit the number of customers opting out from receiving our communications but also gives us an opportunity to re-engage with them and capture their new preferences at the point of Un-Snoozing." Amy Patel Media Manager Teletext Holidays
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 | | "When we started with Engage, our Account Manager provided a significant added value. He has worked with our team as a partner and has been instrumental in helping us shape our strategy, enabling us to ramp up very quickly." Tom Gregson Marketing Coordinator Western Governors University
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"From my first experience using Engage, I realized that it was designed with marketers’ needs in mind. I am continually impressed by the depth of the solution and the potential it offers my organization." Andrew Cullen Marketing Communications Manager Yamaha Motor Corporation
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 | | "When it comes to forms, we have been really pleased with the options that the Engage platform has offered us. We wanted to hold a competition within our Facebook page, but were mindful that this needed to be achieved in accordance with Facebook's strict competition rules. Our account manager at Silverpop, along with her colleagues, worked closely with us to meet our goals, and as a consequence of two successful Facebook competitions, we have now integrated this method into our social networking strategy." Sara Brown Senior Digital Communications Officer, Digital Media Team RSPCA
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"With Silverpop’s Landing Pages, what used to take two weeks to do with an outside agency or with IT now takes less than an hour or two." Ann Tran Web Channel Manager Purchasing Power
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 | | "When we learned about Silverpop’s Send Time Optimization feature, we decided to test it out with identical emails, one sent using the 24-hour option for STO and the other sent immediately. The emails sent using STO outperformed the control email in all of the key metrics, which included a 22% lift in open rate and a 24% lift in click rate. Due to these positive results, we now use STO for all of our emails." Anthony Linnabery Email Marketer J&P Cycles
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"By recently implementing Silverpop’s new Snooze feature that gives our subscribers the option of temporarily unsubscribing versus opting out , we are already saving almost 3% of would-be email unsubscribers. Snooze was easy to implement and we expect this number to rise as people get more exposed to this exciting and unique feature. Considering the lifetime value of a contact’s email address, each email saved is important to us." Eoin Comerford SVP, Marketing and Technology Moosejaw
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 | | "With Silverpop Engage, I know that the American Kennel Club has a rock-solid infrastructure that consistently works. I don’t have to worry about the scalability of my activities or the infrastructure required. Silverpop has been a great performer in that area, and that is very valuable to me." Bob Burns Director of Digital Publications The American Kennel Club
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"Previously, our weekly promotional emails would cause our site to crash because so many of our subscribers would visit our website to purchase merchandise. Send Time Optimization was our savior because it eliminated this issue by automatically sending emails to our recipients based upon when they are most likely in their inbox. There was also a huge financial benefit, including a 10% increase in open rates and 12% increase in conversion rate." Tom Hassett Assistant Director, Marketing Girl Scouts of the USA
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 | | "With an average click through rate of 17 percent and a conversion rate of 3 percent, the
GradImages Fall and Winter post-ceremony
campaign netted Event Photography Group a 22x ROI on our Silverpop investment. The first
email of our post-ceremony email series, which boasted a 47 percent click-through rate, tallied us a 7x ROI alone." Jennifer Fitzgerald Director, Marketing Event Photography Group
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"After spending just a few hours with the Account Management team during our initial SureProgram kickoff meeting, I felt we had already developed a good rapport that helped maximise our relationship with Silverpop. To feel like I was a valued customer was an understatement--I felt like a VIP during those first steps into the journey." Iain Wilcox Senior Marketing Executive VueTec
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 | | "We wanted to take our email marketing to the next level and also integrate it with Salesforce.com. We are still fairly new with Silverpop, but the Salesforce.com integration went as smoothly as promised." David Hofmayer Program Manager U.S. Communities
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"Silverpop Engage has become an integral part of our social media strategy at Mogo. As an example, we recently used email to promote a sweepstakes on Facebook, which resulted in a 12% uplift in our Facebook like base and an increase in our customer retention through ongoing brand engagement." Philipp Postrehovsky Online Community Manager Mogo
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"Silverpop's marketing automation solution has been the key tool that enabled Wared Logistics to create global awareness of our services for multinational corporation in the Middle East/North Africa region." Pete Stiles VP, Marketing Wared Logistics
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 | | "Our marketing efforts are focused on efficiently uncovering a growing number of well defined opportunities. We are seeing improved productivity and dramatic year over year increases in productivity." Bob Gallagher VP, Marketing Workforce Software
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"Share-to-social made us look hard into our communication style. We questioned advocacy and how we could leverage our existing customers to speak on our behalf. Before every message we now ask ourselves ‘What about this email would make me forward this on to my friends or family?’ If there is an opportunity for immediate change then we make that change." Larry Lentz Online Marketing Manager Air New Zealand
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 | | "Prior to implementing our process with Silverpop and The Annuitas Group, there was little opportunity to measure the effectiveness of our marketing programs. Now we can track leads in our pipeline and the impact of our marketing programs in driving those leads. All of the information is readily available for us to analyze." Raeanne Thompson Vice President for Marketing Services USA Financial
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"We knew that we were forcing prospects to enter too much information and were losing people, perhaps forever. We wanted a solution that would nurture prospects along a path, providing relevant information to them until they were educated enough to move to a sales associate." Managing Director Pitney Bowes/MapInfo
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 | | "Miles Media is very pleased with our results using Silverpop’s Share-to-social feature for our tourism customers. Our emails are reaching additional viewers and increasing organic opt-ins by 60% with no added cost to us. We are even using these results when making recommendations to clients for new programs" Jenni Fox Email Publications Manager Miles Media
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"If I can get to our email subscribers when they want to hear from me, that made a lot of sense to me. Send Time Optimization gave me a competitive advantage" Kassie Adamson Stephenson Director of Consumer Marketing and Campaign Management Encyclopaedia Brittanica
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 | | "Silverpop Engage is helping Santander Consumer USA drive $25 million in loan payments while saving hundreds of hours of time in our servicing center. Ultimately, these things directly impact our bottom line in a very positive way. Considering our analysis shows that email is 64 times cheaper than a phone call, this represents a significant ROI." Will Stacy Director of Marketing Santander Consumer USA
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"Helping us set a baseline allowed us to understand where we needed to make improvements in our email communications. With Silverpop’s expertise, we were able to double the percentage of people opening our emails and quadruple click-through rates.”" Sara Borland Brand Communications Manager East Coast Trains
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 | | "Overall, customer demand for landing pages is high, and we are seeing unbelievable open and click-through rates. In some cases, open rates have doubled and click-through rates have tripled versus our average." Richard White Electronic Marketing and Communications Manager Unum
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"Using an age-centric subject line, we managed to double average open rates for subscribers in the 16-to-26 age group." Philippa Salvoni Head of Publishing The Society of London Theatre
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